1.0 Analysis

  • 1.1 Market segment analysis
  • 1.2 Competition benchmark
  • 1.3 Target audience & customer profiling
  • 1.4 Management employee & and Stakeholdere surveys
  • 1.5 Touch point analysis
  • 1.6 Identity, design & communications assessment
  • 1.7 Review of products & services
  • 1.8 Real world alignment

2.0 Strategy

  • 2.1 Strategy set-up & Positioning
  • 2.2 Identity insight
  • 2.3 Identity management principles
  • 2.4 Creative brief
  • 2.5 Concept of interaction
  • 2.6 Engagement process
  • 2.7 Brand architecture

3.0 Modelling

  • 3.1 Naming
  • 3.2 Logotypes
  • 3.3 Taglines
  • 3.4 Essentials
    Language
    Imagery
    Colour
    Typeface
    Shape
    Material
    Sound
  • 3.5 Voice & tone
    Wording & Writing
    Style
    Timbre
    etc.
  • 3.6 Content
  • 3.7 Information architecture
  • 3.6 Technics
    Material, e.g. Paper
    Presets of production
    and processing
    Standards for IT and logistics
    etc.

4.0 Appliance

  • 4.1 Business stationary
    Letterheads
    Business cards
    Envelopes
    Label
    Signatures
    Forms
    MS Office
    etc.
  • 4.2 Communications
    Brochures
    Advertising
    Mailings
    Posters & Displays
    Movies
    Web presence
    Mobile web applications
    Newsletter
    Social media
    Games & Characters
    etc.
  • 4.3 Products & Services
    Naming
    Branding
    Packaging
    Presentation
    Tutorials & Instructions
    etc.
  • 4.4 Interfaces
    Terminals
    Callcenter & Hotlines
    Menus
    Frontend development & Screendesign
    Content management systems
    Corporate broadcasting
    etc.
  • 4.5 Environments
    Architecture
    Interiors
    Signage
    Shops & Showrooms
    Guidance systems
    Digital environments
    etc.
  • 4.6 Vehicles & Stuff
  • 4.7 Events & Trade Shows
  • 4.8 Ephemera
    Office utensils
    Business presents
    Give-aways

5.0 Implementation

  • 5.1 Roll-out plan
  • 5.2 Design standardisation
  • 5.3 Guidelines & Templates
  • 5.4 Design trainings
  • 5.5 Launch campaign

6.0 Maintenance

  • 6.1 Identity management
  • 6.2 Design supervision
  • 6.3 Performance audit
  • 6.4 Impulse scanner
  • 6.5 ID-Check

1.0 Analysis

  • 1.1 Market segment analysis
  • 1.2 Competition benchmark
  • 1.3 Target audience & customer profiling
  • 1.4 Management employee & and Stakeholdere surveys
  • 1.5 Touch point analysis
  • 1.6 Identity, design & communications assessment
  • 1.7 Review of products & services
  • 1.8 Real world alignment

2.0 Strategy

  • 2.1 Strategy set-up & Positioning
  • 2.2 Identity insight
  • 2.3 Identity management principles
  • 2.4 Creative brief
  • 2.5 Concept of interaction
  • 2.6 Engagement process
  • 2.7 Brand architecture

3.0 Modelling

  • 3.1 Naming
  • 3.2 Logotypes
  • 3.3 Taglines
  • 3.4 Essentials
    Language
    Imagery
    Colour
    Typeface
    Shape
    Material
    Sound
  • 3.5 Voice & tone
    Wording & Writing
    Style
    Timbre
    etc.
  • 3.6 Content
  • 3.7 Information architecture
  • 3.6 Technics
    Material, e.g. Paper
    Presets of production
    and processing
    Standards for IT and logistics
    etc.

4.0 Appliance

  • 4.1 Business stationary
    Letterheads
    Business cards
    Envelopes
    Label
    Signatures
    Forms
    MS Office
    etc.
  • 4.2 Communications
    Brochures
    Advertising
    Mailings
    Posters & Displays
    Movies
    Web presence
    Mobile web applications
    Newsletter
    Social media
    Games & Characters
    etc.
  • 4.3 Products & Services
    Naming
    Branding
    Packaging
    Presentation
    Tutorials & Instructions
    etc.
  • 4.4 Interfaces
    Terminals
    Callcenter & Hotlines
    Menus
    Frontend development & Screendesign
    Content management systems
    Corporate broadcasting
    etc.
  • 4.5 Environments
    Architecture
    Interiors
    Signage
    Shops & Showrooms
    Guidance systems
    Digital environments
    etc.
  • 4.6 Vehicles & Stuff
  • 4.7 Events & Trade Shows
  • 4.8 Ephemera
    Office utensils
    Business presents
    Give-aways

5.0 Implementation

  • 5.1 Roll-out plan
  • 5.2 Design standardisation
  • 5.3 Guidelines & Templates
  • 5.4 Design trainings
  • 5.5 Launch campaign

6.0 Maintenance

  • 6.1 Identity management
  • 6.2 Design supervision
  • 6.3 Performance audit
  • 6.4 Impulse scanner
  • 6.5 ID-Check